Michelle LaGrande works in cooperation with her family, operating a large cow/calf ranch in both California and Oregon. Cattle winter and calve near the home place in Williams, CA and spend their summers in the cool grasses of southern Oregon, just outside of Klamath Falls.
Michelle and her family have participated in a variety of verification programs such as Source and Age Verification, Non-Hormone Treated Cattle (NHTC), USDA’s Never Ever 3 (Natural), Organic, and GAP Animal Welfare which is required for the sale of beef to Whole Foods. They are intimately familiar with what it takes to raise quality cattle for verification programs.
Michelle has also been closely involved in creating businesses in the cattle industry beyond her family’s growing herd of quality Angus Cross cows. She has partnered with other industry professionals to start a grass-fed cattle company and has participated in numerous sustainability efforts.
Her most recent endeavor was to partner with three others to help create Ranchers Connecting Ranchers, LLC. Fondly referred to as “RCR”, the partners worked together to create a new agriculture verification company, designed to move the agriculture industry into the future, with a name that their fellow industry professionals could trust.
RCR is certified to audit cattle ranches and feedyards for several USDA Export Verification Programs such as Source and Age Verified, Non-Hormone Treated Cattle (NHTC) for export to Europe, Saudi Arabia Export Verification, and China Export Verification. Additionally, they have several private label programs such as RCR Natural, RCR Grassfed, RCR Natural & Gently Raised, and Feed Bunk Ready Vaccination Verified.
Restaurants and retailers across America have identified the value in providing food from local sources. Consumers are demanding that animals are handled in a humane manner and that they are fed a natural diet. And to top that off, they are starting to ask food providers, “How do you know?” They want to see a measure of creditability behind the products that stores and restaurants are selling them. They are more engaged in how food is produced than ever before.
To respond to that shift in consumer awareness, RCR has developed a division of RCR named, Consumer Conscious Ranchers (CCR). This division is dedicated to creating premium-earning opportunities for America’s ranchers by working closely with retail and restaurant outlets to help them provide verified products for consumers across the globe.
Michelle has experience in many fields of the cattle industry and now with RCR, she is in a position to help her fellow ranchers provide products that consumers are asking for. She and her partners share vision, dedication, and a passion for the industry that they and their families have been a part of for generations. LaGrande and RCR are excited to help lead the world of agriculture into the future.
See Michelle on our Next Gen Panel at 3:00 pm Tuesday, November 7th Ranchers Connecting Ranchers, LLC